“When you hire the best, the rest is easy!” We have heard this phrase many times, but how do we put this concept into action? We know that hiring the best people is vital to the success of our business, especially in property management. And certainly, the residents who live in the apartments you manage…
One important part of developing a successful apartment community marketing plan is to size up your marketing strategy to that of your competitors’. Here are a few tips that every community should analyze to gain a stronger competitive advantage.
In strong rental markets, many leasing employees are faced with the wonderful challenge of being 100% leased. Some apartments are being rented “sight unseen,” and perhaps there are only a few days in any given month where vacant apartments are available to look at before the new residents move in. For communities that have rented…
Imagine you drive up to a property that you found in an online listing. You see cracked blinds through dirty windows, peeling paint on the front of the building, weeds a foot high, unruly shrubbery and low-hanging trees. What is your impression? What kind of tenant will this property attract?
This example rather brilliantly cuts through all the political doublespeak we get. It puts it into much better prospective.
You have worked your whole adult life to establish a real estate legacy. These real estate investments have paid for your kid’s college and your retirement. You put your blood, sweat and tears into them and now you have to make key decisions regarding passing the assets on to your spouse and kids. What do…
10 Cheap Ways to Advertise Your Rentals These tips are recommended by landlords nationwide. 1) Word of mouth from current residents. 2) Sign posted at the rental. People in the area see it and tell other friends who might be interested, or even someone looking in the area. Realtors have been using this one for…
Dan: In these days, it is so rare to be able to say, “My membership fees are worth every cent. Thanks for the great service.” Marilyn’s constant, patient, well-informed responses to my questions for a rent controlled building are a huge help. All the best, Sharon T.
SatisFacts and 30 Lines conducted a major national study titled “Getting Inside the Head of Today’s Online Renter” (www.TheOnlineRenter.com). This article shares findings revealed by the study regarding renters’ technology preferences and how this feedback can be used to help improve staffing, customer service, communication and program efficiency.
For the past 30 years in Los Angeles, ever since landlords lost the battle over rent control in 1979, most landlords have remained politically inactive. Whenever the Los Angeles City Council would vote on a housing matter, renter’s groups would often bring bus loads of people to council chambers and most times not many landlords…