This article was posted on Thursday, Mar 01, 2018

Whether you are BRAND NEW to real estate investing or an expert in the game, it is critical that you understand these 7 Simple Steps to real estate investing. 

First Things First

  • Real Estate is NOT a get rich quick scheme. However, if you learn the foundations and put them into practice, you will make more than enough money to realize all of your dreams and goals.
  • The real estate bubble is not going to burst overnight. The real estate market will, however, shift and the real estate market will change just as it always has! What’s hot now may turn ice cold in the next few years. But, there are ways to “bubble-proof” your real estate investments. It’s actually quite simple.

Now, having said that, the real estate market WILL change and what is working today in real estate may not in the future.  The rental market is very strong now but may change in the future.

Real Estate IS a cyclical, and cycles have some degree of predictability. With predictability, you can grow your real estate business into a cash-producing, profit-pulling machine that runs itself WITH the changing real estate market trends. It is still possible to make money in real estate. In fact, now is just as good a time as any to get started in real estate investing.

But, you’ve got to make wise investments. Sure, you may make some SERIOUS cash in pre-construction, but what happens if (no, not if, but when) the market shifts and there are suddenly 35 identical properties on the market for sale in the same building? How long can you afford to carry a negative cash flow on the property?

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Or how about taking over property “subject to”? Sure, it’s a great strategy and lenders may be inclined to turn the other way and not exercise the “due on sale” clause so long as the interest rates are at rock-bottom prices.  But, if the interest rates spike to 10-11%, don’t you think lenders might be MUCH MORE inclined to exercise their option to make you pay off the 5% note?

What this means is simply that you must be experienced in the basics of the tried and true techniques, strategies and systems that have worked in the past, are STILL working and will work in the future. You’ve got to have all the tools in your bag so that you can go with the flow and not be affected when real estate markets begin to shift.

Step #1 – Set Your Plan

Figure out what your long-term real estate goals are (aka retirement and wealth building) and figure out what your short-term needs are with regard to making money in real estate. Then, set up the proper entities and put the plan in place.

Step #2 – Determine What Your Target Market Will Be

You cannot be all things to all real estate markets. If foreclosures appeal to you, start investing in the foreclosure market. If you want to be a landlord, look to out of state owners to focus your real estate marketing efforts.

Step #3 – Be Consistent And Persistent

Real Estate is not a get rich quick scheme. Real Estate is get wealthy over time and put some quick cash in your pocket today. You’ve got to follow your plan and stick with it to see real results in real estate. You’ve also got to continue to increase your education and your experience.

Step 4 – Don’t Fall Into The “Analysis Paralysis”- Learn To Analyze Properties Quickly

Don’t get caught up overthinking. It is quite simple actually. What is the property worth? What does the property need for repairs? And how much can you get the property for? It all comes down to numbers!

Step 5 – Become A Master Of Finance!

Real estate is the business of marketing and finance. You must learn about mortgages and interest rates and loan programs that are out there. You must know how to use finance to negotiate your deals and to sell your properties.

Step #6 – Become A Skilled Problem Solver

The reason you will get real estate deals that others don’t, is because you are able to solve people’s problems. Anything goes on the real estate playing field. You’ve got to be ready!

Step #7 – You Must Continue Your Education

It is important that you are always investing in your education and learning new tactics, strategies, and tips that will help you make more in real estate.


William (Bill) Bronchick is a best-selling author, attorney, investor and mentor. Bill is also the son of Top Real Estate Expert, Phyllis Rockower. Phyllis also ran the Los Angeles Real Estate Investor Club for many years. It was her wish to continue her legacy and to bring current and applicable information to her current and hopefully new followers. For more information, visit